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Native advertising and branded content marketing should be viewed as complementary tools that can power your digital marketing strategy.
Three of this year’s biggest advertising trends involve technological advances: AI-driven content, programmatic advertising, and mobile advertising
Advertisers and websites interested in the PPC revenue stream face two major obstacles: click fraud and ad blockers.
Paid media is a commonly used method in which companies spend money to ramp up their digital reach in an attempt to get their product or brand in front of as many customers as possible.
Businesses that want to excel despite unprecedented competition levels need to have an SEM strategy that incorporates different types of search engine marketing.
“Trigger marketing” is a powerful automated customer communications tool that sends personalized messages to customers throughout their journey.
Structured data pertains to a common format that is utilized to arrange and present information on the internet in a manner that facilitates search engine comprehension.
When these triggers are used and understood correctly, they significantly influence marketing initiatives and help firms succeed.
Marketers have found branded content to not only present a better return on investment than traditional methods but it also has a much lower barrier to entry and can be implemented with limited teams.