Generating Leads & Driving Brand Visibility
In a digital world accessed through screens, drug rehab SEO has become the arbiter of success for those in the substance abuse and mental health sectors. If you're not "in the know" when it comes to organic visibility, then you could be clinging to the outdated marketing and business strategies that have brought down addiction treatment centers and behavioral health organizations across the nation.
So what is it, specifically, that distinguishes drug rehabs with lower search rankings from their competitors topping SERPs? It's figuratively and literally a ten-billion-dollar question.
For a lot of teams, part of the problem is the continuous algorithm changes that make keeping up with the evolving landscape of drug rehab SEO much harder than it should be.
Take the PPC situation that occurred for addiction treatment centers; after briefly banning it altogether in July 2017, LegitScript certification would eventually become a prerequisite for running paid ads on Google (as well as Facebook).
The reality is that jumping too quickly into PPC is an all-too-common folly that hits smaller, less funded drug rehabs the hardest. The inevitable flurry of traffic seen after launching any PPC campaign creates false confidence, making a drug rehab more likely to continue investing into PPC, not unlike someone in the throes of addiction who is seeking the next fix.
Here's the hard truth: $10,000 in monthly ad spend cannot compete with the hundreds of thousands of dollars that larger rehabs are spending.
Investing in an SEO strategy tailored to one specific treatment center is often much cheaper, securing the facility's long-term success.
The key ingredients for a successful lead-generation campaign vary from one drug rehab to the next. However, it generally breaks down to four specific components.
The foundation for success for any drug rehab begins with a well-structured website with completed Schema data.
A well-built GMB profile funnels a substantial amount of traffic to a business, especially with the techniques and strategies we've developed.
Although a website is crucial, social media is an important complement, funneling direct traffic via social media posts and engagement.
Organic SEO is one of the most powerful weapons in a drug rehab's arsenal that will continue to generate leads for as long as the website exists.
At the heart of any successful drug rehab marketing strategy lies the development of a meticulously structured website. It's crucial to distinguish between a website designer and a website developer. While designers focus on aesthetics, developers are the architects of drug rehab SEO success.
A website developer's role is paramount because they understand the intricacies of drug rehab SEO. They assemble the critical components necessary for Google ranking. Aesthetics represent merely 10% of a website's value; the remaining 90% operates like the inner workings of a finely crafted watch.
To attain page-one Google rankings, every piece must fit precisely into place. Without a structurally sound website, your marketing dollars leak away. Ask yourself, was our website built with drug rehab SEO in mind?
The Key Ingredient
In our pursuit of digital marketing excellence, one of the pivotal components of our strategy is the creation and meticulous optimization of a Google My Business (GMB) profile. It's a strategic move that serves as the gateway for funneling organic traffic to our client, enriching their online presence and attracting potential leads.
GMB basically serves as a brand's digital storefront, ensuring that its services (or products) are displayed to local users for relevant queries. By fine-tuning this profile, a facility can really shine in local searches, which is crucial.
An optimized GMB profile enhances your credibility. Positive reviews, up-to-date information, and engaging visuals establish trust with potential clients seeking addiction treatment.
An optimized GMB profile is one that's information-rich, providing essential details like contact information, hours of operation, and directions so potential clients can more easily engage with the facility. And with a growing number of users on mobile devices, GMB optimization ensures that a drug rehab's profile is mobile-friendly.
An optimized GMB profile directly impacts your click-through rate. By standing out in search results, we entice users to explore your services further, driving organic traffic to your website.
Unleashing Drug Rehab SEO
When it comes to making a brand competitive in a crowded industry, SEO is the linchpin, outperforming every other facet of drug rehab marketing combined. An understanding of the intricacies of search engine marketing is the bedrock upon which successful addiction treatment centers and behavioral health organizations thrive.
A website is like an iceberg; the tip of this proverbial iceberg– the 10 percent that's visible above the water–represents its aesthetics, which many organizations prioritize. But the remaining 90% is the minutiae of drug rehab SEO strategy.
Though easy to overlook, an important part of drug rehab SEO is to address critical elements like metadata, HTML tags, slugs and URL structures, and strategically chosen keywords.
Want an even better demonstration of our experienced hand and innovative strategies, as well as what we can do for your organic reach? Check out our case study showing how we increased a client's incoming call volume.