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Research shows that one in every four people clicks the top result when they make a Google search, and over 90% of all users don’t make it past the first page of their search query.
Learn the differences and benefits of mobile advertising, the types of mobile advertising, and how to create effective mobile ads.
In digital advertising, a key performance indicator is a way for a marketer to understand if their advertising campaign is working.
Effective email marketing campaigns and digital advertising initiatives must look and feel like they’re part of the same campaign.
Display ads use eye-catching creatives (images, videos, GIFs, etc.) to promote products, generate leads, and increase brand awareness.
Advertising on social media is about regularly posting engaging content to keep an audience interested, and no two social media platforms are alike.
As regulatory frameworks emerge, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), businesses must traverse a complex landscape to ensure compliance and consumer trust.
Three of this year’s biggest advertising trends involve technological advances: AI-driven content, programmatic advertising, and mobile advertising
Advertisers and websites interested in the PPC revenue stream face two major obstacles: click fraud and ad blockers.