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marketing + social media + branding + web design

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Paid media is a commonly used method in which companies spend money to ramp up their digital reach in an attempt to get their product or brand in front of as many customers as possible.

digital paid media best practices, paid media best practices

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Businesses that want to excel despite unprecedented competition levels need to have an SEM strategy that incorporates different types of search engine marketing.

different types of search engine marketing, types of search engine marketing

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“Trigger marketing” is a powerful automated customer communications tool that sends personalized messages to customers throughout their journey.

audience triggers, what is trigger marketing

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Structured data pertains to a common format that is utilized to arrange and present information on the internet in a manner that facilitates search engine comprehension.

structured data, structured data and seo

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When these triggers are used and understood correctly, they significantly influence marketing initiatives and help firms succeed.

algorithm triggers, trigger marketing

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Marketers have found branded content to not only present a better return on investment than traditional methods but it also has a much lower barrier to entry and can be implemented with limited teams. 

branded content, branded content tips

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Semantic SEO builds a curated search engine experience for users and incentivizes high-quality writers to ply their trade.

semantic seo, topical authority

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SEO and SEM are often used interchangeably, but they differ in costs, goals, and results.

difference between seo and sem, seo vs sem

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SEO marketing has many moving parts, and many businesses are likely making at least one of the biggest SEO mistakes.

biggest seo mistakes, seo mistakes to avoid

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