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Brand Identity
March 20, 2024
5 min read
Alan + Co.
Marketers have found branded content to not only present a better return on investment than traditional methods but it also has a much lower barrier to entry and can be implemented with limited teams.
February 7, 2024
4 min read
Alan + Co.
Brand storytelling centers content and messaging around the customer and their emotions.
January 24, 2024
3 min read
Alan + Co.
Color psychology is predicated on the idea that each hue has a distinct psychological impact on the brain, allowing for useful marketing tactics.
July 18, 2022
6 min read
Dane O'Leary
Consistency is one of the best ways for brands to build trust with the audience. While there are many ways for brands to be consistent, your brand voice might be the most important. Let's learn a bit more about brand voice.
May 21, 2022
6 min read
Dane O'Leary
Today's consumers are more untrusting of advertising material. For this reason, it's crucial for companies to build brands that are authentic. Here's what you should know about brand authenticity...